Too Cute! Photo Co. - Key Personnel
Tracey Riley - General Manager
Tracey Riley is one of the founding partners and co-creators of the Too Cute! Photo Co. Apart from offering an in-depth understanding of the business, Tracey is also driven by a heartfelt passion for the success of the Company.
Prior to starting a family, Tracey worked as a Personal Assistant to a number of Creative and Account Directors in large Sydney based advertising agencies, such as Ogilvy & Mather and McCann-Erikson. She then left the workforce to raise her young family in 1995.
In early 2001, Tracey and her family moved from Sydney to the Gold Coast. It was after the arrival of her third child that Tracey re-entered the workforce in 2004. With the knowledge that her two youngest children were being well cared for at their local ABC Learning Centre, Tracey worked alongside husband, Brendan to create the Too Cute! Photo Co.
Tracey’s focus was on overseeing all of the company’s administration and scheduling requirements, this together with her organisational skills and understanding of “What Mums Want” proved to be crucial to the development and success of the company.
Now, in 2008 with all three children attending school, Tracey enjoys her role as General Manager, overseeing all operational aspects of Too Cute and is proud to claim, that after four years of photographing each and every child enrolled at an ABC Learning Centre, across Australia and New Zealand, Too Cute has grown to be the largest Kindy Photography Company in Australasia.