Too Cute! Photo Co. - Key Personnel
Brendan Riley - Managing Director
Brendan has over 20 years experience in the Australian Advertising and Graphic Design industries. He has worked for renowned firms George Patterson Advertising and Mojo Advertising, as well as owning and operating the successful entities Big Dog Graphic Design, Gizmo Advertising, and Zipgun Communications. The latter was entrusted with the task of dressing and marketing Sydney leading up to the 2000 Sydney Olympics. He has been the creative force behind numerous campaigns for clients including Toyota, Tooheys, Kelvinator, IBM, HarperCollins Publishers, PMP, Offset Alpine Printing, Beyond Films & Television, The Australian Children's Music Foundation, Nikon, Canon and ABC Learning Centres.
In 2000, Brendan invented and produced a thoroughbred pedigree and performance tracking product known as Worldbreed 'Inform'. This product is now utilised by numerous major thoroughbred breeding operations internationally, including Darley and Coolmore Studs.
In 2001, Brendan sold Zipgun Communications and he and his family moved to the Gold Coast in Queensland Australia. Prior to launching his current businesses, IdeaLogical Australia, IdeaLogical New Zealand and G-nius Mobile Intelligence, he held positions as Senior Producer at 360 Vision a TV & Film Production company in Brisbane and was the National Brand Manager for ABC Learning Centres Limited.
In 2005, Brendan became a patron of the Australian Children’s Music Foundation (ACMF) and currently holds the position of Ambassador with this important organisation. Alongside such notable figures as Don Spencer OAM, Russell Crowe, INXS and the Wiggles, Brendan works towards a common goal of raising literacy levels amongst Australian children.
“Music is a key factor in literacy and current trends in this area are very concerning. When our youth are graduating from High School unable to construct a grammatically correct sentence, comprehend simple mathematics, or read with any confidence or level of skill, our future is very bleak. The ACMF and other organisations involved in the area of literacy are extremely worthwhile and deserving of our support”. Brendan Riley.
Brendan is currently the director of Too Cute! Photo Co., a company created with the specific function of developing and providing products and services for the childcare industry. In calendar years 2007-2008, The Too Cute! Photo Co. has taken portraits of over 225,000 children in all states of Australia and New Zealand. This achievement clearly makes it the largest childcare photographic business in the Southern Hemisphere.
In 2009, Too Cute! has gone into partnership with Photo Create and Whitech Solutions to expand it’s Photo Day offering and to create an online Photo Gift and Photo Book store. This enables customers to upload their own images the have them printed onto a large range of products including Canvas Prints, Bags, Apparel, Mugs, Coffe table books... the list goes on. And continues to expand.
Brendan’s understanding of the visual realm and contacts in all related fields gives Too Cute a distinct advantage when ensuring a quality product. His attention to detail and drive to create the best product on the market saw Too Cute grow to one of Australia’s largest Kindy Photography companies in under twelve months, and now in 2008 possibly the largest.
“It has always been our goal to produce the finest quality kindy photography product anywhere in the world, and I believe we have not only achieved this, but maintained the quality despite our phenomenal growth. We began with a wonderful client in ABC Learning Centres who have allowed us to grow with them, but also take the time to guarantee a great product. Our focus has always been on security for your children and offering you the best product money can buy. Thank you for allowing Too Cute to photograph your beautiful children, we cherish the opportunity”. Brendan Riley